var olddays = $('.et_pb_countdown_timer .days .value'); // Clone the days and hide the original olddays.each(function(){ var oldday = $(this); oldday.after(oldday.clone().removeClass('value')); }).hide(); // Update the clone each second, removing the trailing zero (function update_days() { olddays.each(function(){ var oldday = $(this); var days = oldday.html(); if (days.substr(0,1) == '0') { days = days.slice(1); } oldday.next().html(days); }); setTimeout(function(){ update_days(); }, 1000); })() });